Category

Social Media

The top 7 digital marketing trends we have learnt in 2016

Good news, everyone! Today, I am happy to present here the top 7 digital marketing trends we have learnt so far in 2016.

1. Focused Planning

Marketers want to reign in the everything/everywhere approach, and plan to be more connected to customers by focusing on one channel at a time. This means research, planning and competitive analysis.

2. PPC is Changing

For 60% of marketers, PPC ads were more effective in 2015 than in 2014. Still, though, we found there’s always room for optimization. In most cases, 80% of the PPC budget gives a ROAS lower than 1. And with Google eliminating AdWords right rail real estate, PPC is about to become more difficult and more competitive.

3. SEO is Becoming Harder

Google is rewarding mobile-friendly sites. Traditional SEO efforts are no longer enough. Having a responsive site and blended PPC strategy is absolutely essential to earning a high ranking, especially with the expected increases in competition.

4. Marketing Budgets will be shifted towards Creative Approaches

The use of traditional advertising channels such as PPC and social media marketing will continue to rise. But companies will also start exploring new venues. It’s all about testing, and you’ll see companies doing more and more of this.

5. Social Media Marketing is becoming Critical

For every 100,000 followers on Facebook, only 130 people will click on an organic post. What does that mean? Well for one thing, you need to start thinking about emerging opportunities in social media, with Instagram and Pinterest opening up their ad networks. It’s all about being creative and staying relevant.

6. Mobile will take Centre Stage in the Customer Journey.

We all know mobile is getting more and more important by the day, and research indicates that mobile ads perform about five times better than traditional web ads (based on most common mobile ads that are sold on cost per click, cost per acquisition and cost per thousand bases).

7. Increased personalization and segmentation.

Marketers will need to focus more than ever on personalization and segmentation. Email campaigns need to be personalized and catered to actual individuals, content needs to target specific personas and sub-personas, and landing pages need to relate to people on an individual level.

 

My Honest Conclusion:

2016 is the year of “Looking people in the eye digitally”

The last few decades of marketing tactics have made us quite lazy communicators. It’s time to look into what is working and what makes sense relative to changing shopping trends, and then go out and do more of those things.

 

How to Become a Successful Social Media Manager

Would you like to become a successful social media manager? Are you looking for tips to guide you through your new career path?

Social media has become immensely popular in the past 5 to 10 years – there are now over 2.307 billion social media users worldwide who are active on networks like Facebook, Instagram, Pinterest, Twitter and many more.

And businesses have definitely taken notice – 81% of small and medium sized businesses are now using social media, with 94% of them using it for marketing and outreach purposes. They’re so serious about social media marketing that they spent a cumulative $23.68 billion on social network ads in 2015 – and this is expected to increase to $35.98 billion by 2017.

To help these businesses achieve their social media marketing goals, social media managers are in demand – just visit any jobs boards and you’ll notice that there are hundreds of jobs listed for social media managers. Businesses are also looking for freelance social media managers, and they’re ready to pay them hundreds and thousands of dollars for assistance with social media management, audits, strategies and other services as found by this report.

Given this rising demand, I created this infographic to help anyone who wants to become a social media manager. The infographic covers everything from what social media managers do to tips on how to find work in the field.

If you’re looking for extra tips on how to become a social media manager read this post. It’s over 5,000 words long, but the below infographic is actually a summary of this post.

Check out the infographic below…

how to become a successful social media manager

 

101 Smart Ways to Use Social Media Automation for Sales and Marketing

Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted. Try to be friendly and reply to everyone, and you’ll quickly decide that social networks are a Rube Goldberg machine of friendliness.

But for many of us, social networks aren’t just about wasting time or keeping up with our friends. They’re also for work. We’re sharing the new deals at our stores, the new products our team is working on, and our latest blog posts. We’re crunching numbers, trying to find ways to make more viral content, and crossing our fingers that people will come.

Surely they’ll come. You’ve already spent your whole afternoon on writing 140 character posts until you’re thinking in sound bites. Suddenly you hate Facebook and Twitter with a passion you didn’t know existed.

It doesn’t have to be that way. You could, instead, be growing your social media following by thousands each month and finding new time and opportunities to expand your business through social media. That’s why you need Zapier.

“It would take a few hours for our staff to do what Zapier does in seconds.”

Lucas Hall, Cozy community manager

How to Automate Social Media

We’ve compiled 101 Zaps—an instance of automation on Zapier—across five categories that smartly put social media automation to use for sales and marketing. Some of them we thought up ourselves, but a most are the genius of our awesome customers here at Zapier.

 

Via @Zapier – View the full article here Social Media Automation